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Don Ressler Helps Create Successful Companies Like JustFab


Don Ressler has many years of experience as a prosperous businessman and has founded many start-up companies. His first success was FitnessHeaven.com, that was later bought by the company Intermix Media in 2001. Don Ressler partnered with Intermix’s COO to create Alena Media, an affiliate of Intermix Media. This was a division of Intermix that focused on performance advertising and e-commerce and was the company’s only profit center for quite some time. The pair became frustrated when they saw that their creation was being ignored by the big corporation, News Corp, when they were bought in 2005. They decided to leave the company to explore better options.

Don Ressler and his partner gathered a group of people from their former Alena team to brainstorm. The two wanted to create a brand building enterprise that could executed autonomously. After two weeks of intense focus, Brand Ideas was born. Brand Ideas would later become Intelligent Beauty.

Intelligent Beauty of Don Ressler would be a business focused on brand building and direct-to-consumer driven, whose first success would be Dermstore, an online marketplace that sold cosmetics and skincare products. Two years after the establishment of Dermstore, the company created system Sensa. These store affiliates would become very successful and would gather $43 million in funding in 2008.

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The company launched its third company in 2010, named JustFab. This would be a subscription e-commerce fashion retailer. The company very quickly received $33 million in funding. Kimora Lee Simmons joined the quickly successful company as its President and Creative Director. In only one year, JustFab had achieved 4 million members. In 2012, they had crossed the 6 million member mark and had raised another round of funding totaling over $76 million.

After their quick success, Intelligent Beauty began looking for more opportunities to expand. Finding that many of their customers were parents, they took a chance and purchased FabKids, a fashion subscription company for kids in 2013. They acquired another fashion e-commerce site, The Fab Shoes during the very same year. By the end of that year, JustFab had over 3 million members after its acquisitions of the European companies and had completed a $40 million funding series. With this new funding, they created the company Fabletics, created in collaboration with Kate Hudson as an athletic wear site. They also bought ShoeDazzle, a rival, all in the same year. They even took JustFab’s services offline for the first time, opening their very first store. In 2014, JustFab received another round of funding of around $80 million, which brought the their total capitalization to $250 million.

Read about Goldenberg and Ressler’s teamwork on the TechStyle blog
Read an interview of Don Ressler on Brandettes

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